Arena Club enters the world of sports card collecting behind Derek Jeter, entrepreneur Brian Lee

Arena Club enters the world of sports card collecting behind Derek Jeter, entrepreneur Brian Lee

Derek Jeter on Thursday bolstered his business portfolio with the launch of Arena Club – a sports card collecting platform that hopes to serve as a “bridge” between the longstanding sports card collecting hobby and the emerging world of digital sports collectibles.

Jeter has worked with Brian Lee, an avid sports card collector and the co-founder and president of LegalZoom.com and has been the managing partner of BAM Ventures since 2017. The two co-founders presented their product Thursday afternoon at Yankee Stadium.

Arena Club allows collectors to buy, sell and trade their cards on the company’s marketplace. The company also offers map review, promising to be “faster, more accurate, and more transparent.”

Collectors can have their cards sorted, pasted and returned, or the collector can have the company hold the raw card and in turn replace it with a digital card that the user can then hang in their ‘showroom’. ”

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Derek Jeter is introduced at the Baseball Hall of Fame induction ceremony at the Clark Sports Center on September 8, 2021 in Cooperstown, New York. (Jim McIsaac/Getty Images/Getty Images)

Lee told FOX Business that he wanted to build on what was already there.

“As a collector, I’m always looking for something better and more unique that meets my needs and that was Arena Club. It’s a more transparent rating company that directs you to an online marketplace,” he said.

With a 1952 Mickey Mantle card selling for more than $12 million earlier this month, FOX Business asked Lee which card was most valuable to him in his collection. He said he didn’t look at value on a monetary basis, but explained why he loved a particular Chloe Kim card.

“The most valuable card to me is the most meaningful to me. It’s not dollar value. I told (Jeter) about this Chloe Kim card I have. It’s 1-of-1, she signed it. And it’s real cool to me because no 1 she is korean american just like me and my daughter just love her and started snowboarding and watching her so that card is extremely valuable to me” said lee.

Derek Jeter speaks in Cooperstown
Derek Jeter delivers his speech at the Baseball Hall of Fame induction ceremony at the Clark Sports Center on September 8, 2021 in Cooperstown, New York. (Jim McIsaac/Getty Images/Getty Images)
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