Newly Elected Executive Director of SSMID Talks Future Plans for South Business District

Newly Elected Executive Director of SSMID Talks Future Plans for South Business District

IOWA CITY, Iowa (KCRG) – A program that has improved several areas of Iowa City is now thriving in the Southern District. It’s called SSMID, or Self-Supported Municipal Improvement District. Under the new leadership. the South district could see more confidence for entrepreneurs there.

Tasha Lard actively supports small business owners in Iowa.

“I have clients coming here from Johnson, Washington, Linn County and I recommend they all put their business cards here,” she tells TV-9, showing a wall of business cards from others in the area.

Being a small business owner herself and running JD Beauty Supply in the South District of Iowa City, she knows the importance of advertising and bringing in new customers.

“I know the SSMID will continue to build the Southern District as it has been for years,” Lard said.

The SSMID wants to improve and expand the business district here.

Angie Jordan has been working with companies like JD Beauty Supply for years. Now that she’s been elected as the district’s executive director, she can take it one step further in supporting the place she calls home.

“That could be anything from advocacy, going to city council meetings, looking at different ordinances, adjusting them. To actually be on the scene during a market and make sure all sellers and all shoppers have what they need and that it’s a safe space,” Jordan said.

Those markets or events are already arranged thanks to the SSMID. Commercial property owners in the area pay a self-imposed tax.

That’s where business owners like Lard hope to use that money to add more signage to simply advertise what’s available, but also more businesses themselves.

“We’ve already started setting up more businesses, but getting more businesses to this side of town is something we’re looking forward to and welcoming every day, especially with the SSMID,” Lard said.

The SSMID in the Southern District, the area marked here, will last for the next five years. When it’s done, there will be an opportunity for a rehearsal to continue.

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